Are App Pre-Orders Free? A Guide To Understanding Pre-Order Costs

Do Apple pre-orders come with any charges? When you pre-order a paid app on the Apple App Store, you won’t be charged immediately. Instead, you’ll only be charged on the day when the app becomes available for download. It’s important to note that if the app’s price fluctuates during the pre-order period, you will be charged the lower of the two prices: either the price you agreed to when you placed the pre-order or the price that is in effect on the day the app is officially released. This ensures that customers receive the best possible deal when pre-ordering their desired apps.

When it comes to apps, the term “pre-order” carries a significant meaning. Essentially, pre-ordering an app allows individuals interested in your app to express their intent to obtain it before it officially becomes available for download. Instead of immediate access, potential users can sign up to be included in a pre-order list. This list serves as a queue, ensuring that when your app is officially launched, it will automatically be downloaded onto the individual’s mobile device. This pre-order feature is a strategic way to generate anticipation and excitement for your app, all while preserving the initial interest it garners. In essence, it allows you to build up a dedicated user base eagerly awaiting your app’s release.

Is there an immediate charge for pre-orders? To secure a pre-order, you will need to provide a valid credit card. When you complete the pre-order process, we will perform a pre-authorization on your credit card for the amount corresponding to your selected item(s). However, it’s important to note that your credit card will not be charged at this stage; the actual charge will only occur when your item is prepared and ready for shipment. This ensures that you are not billed until your pre-ordered product is on its way to you.